AI in Professional Communication: The Questions of 'IF' and 'HOW'

🎯 As I've been developing an annual social media calendar, I increasingly find myself using AI tools as go-to resources. But it's also sparked a curiosity about the IF and HOW of using AI in professional communication.

🔸 IF We Use AI: Could opting out of AI put us at a disadvantage, especially if competitors are embracing it? Will exclusively human-generated content's quality be "good enough" against new standards?
🔸 HOW We Use AI: Should we view AI as just another tool, or does it demand special disclosure?

Some questions I've been pondering:

▶ Ghostwriters/Speechwriters/People who run social media accounts for celebrities create content without public acknowledgment. Do audiences believe the credited author/celebrity wrote the content? Is this an ethical issue? Or because we all "know" it, is it OK?
▶ Is full disclosure necessary if we see AI as a tool like Grammarly or Canva?
▶Will excessive AI transparency hinder the clarity and effectiveness of our communication, especially with some audiences?
▶Can we maintain trust through selective disclosure or clear explanations on websites or terms of service, aligning with brand values and legal requirements?
▶While there may not be current laws, what is the potential future legal landscape surrounding AI disclosure? Should we be proactive in anticipation of potential regulation?

Navigating AI's role in professional communication will take a lot of work; it will be a delicate balancing act, ensuring we preserve quality, authenticity, and trust.

💥 Professionals in the field, what's your take on this evolving dynamic? How do you approach the 'IF' and 'HOW' of AI in your communication strategies?